Status: Coming soon.

Availability: Shopify Plus stores.

Experiments let you test different rewards against each other and measure which one actually performs better, right inside a Buy X Get Y (BOGO) campaign. Instead of guessing which offer converts, you show variations to real shoppers and let the data pick the winner.

This is an upcoming feature. The Experiments card in the BOGO campaign builder is where it will live once it ships.

- A/B test rewards: Run two or more reward variations side by side (for example, "get the cheapest item free" vs. "20% off a second item") and compare how each one performs.

- Segment-based rewards: Show different rewards to different customer segments (new vs. returning, VIP vs. everyone) and see which offer each group responds to.

- Performance comparison: Track conversion rate, average order value, and revenue per variation so you know which reward earns more, not just which one gets clicked.

Two offers that look similar can perform very differently. "Buy 2, get 1 free" and "Buy 2, get 50% off the 3rd" have almost the same cost to you, but shoppers often respond to one far more than the other. Experiments remove the guesswork by measuring the real behavior of your own customers instead of relying on best practices from someone else's store.

The exact flow will be confirmed at launch, but the intended experience is:

Step 1: Build a Buy X Get Y campaign as usual.

Step 2: Open the Experiments section in the campaign builder.

Step 3: Add one or more reward variations to test against the main reward.

Step 4: Choose how traffic is split (for example, an even 50/50) and, optionally, which customer segment each variation targets.

Step 5: Launch the campaign. Discount Prime records the results per variation.

Step 6: Review the comparison and keep the winning reward.

- Plan: Shopify Plus stores.

- Status: Coming soon. The card is visible in the builder today so you can see what is planned, but the controls are not active yet.

While Experiments is being built, you can still help shape it:

- Click Feature request on the Experiments card to tell us how you would use A/B testing. Your input directly influences what ships first.

- In the meantime, test rewards the manual way: run one BOGO reward for a period, note the results in your Analytics, then switch the reward and compare. Experiments will automate exactly this loop.