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Tiered New Price Campaign Guide

Updated yesterday

1. Overview

The Tiered New Price campaign allows you to define a new fixed price per item when customers purchase a specific quantity.

Instead of applying a percentage or fixed discount, this campaign directly replaces the product’s unit price once the required quantity is reached.

This is commonly used for bulk pricing or wholesale-style pricing.


2. How It Works

You define:

  • A minimum quantity requirement

  • A new price per unit

  • Optional additional quantity tiers

When a customer adds enough items to meet the requirement, the product price automatically changes to the defined unit price.

If the required quantity is not reached, the original product price remains unchanged.


3. Example

Assume a product normally costs $20 per item.

You create the following pricing tiers:

  • 2+ items → $10 per item

  • 20+ items → $5 per item

Result:

  • Buying 1 item → $20 each

  • Buying 2 items → $10 each

  • Buying 20 items → $5 each

The system automatically applies the correct price based on quantity.


4. Configuration Steps

Step 1 — Set the Minimum Requirement

Select Minimum item quantity and enter the quantity that activates the new price.

Example:

  • Quantity of items: 2

This means the new price applies when at least 2 items are purchased.


Step 2 — Choose Where It Applies

  • Individual items → Quantity is calculated per product (recommended for bulk pricing)


Step 3 — Define the New Price

In the Type field, select:

New price

Then enter the new unit price customers should pay.

Example:

  • Value: $10

  • Quantity: 2

This means:
Customers buying 2 or more will pay $10 per item.


Step 4 — Add Additional Tiers (Optional)

Click Add tier to create multiple quantity levels.

Example structure:

Quantity

Unit Price

2+

$10

10+

$8

20+

$5

The highest applicable tier is automatically applied.


5. What Customers See

Customers see the updated unit price once the quantity requirement is met.

This campaign does not display:

  • “You saved” messages

  • Discount badges

It simply updates the product price.


6. When to Use This Campaign

Recommended for:

  • Wholesale pricing

  • Bulk purchase incentives

  • Tiered volume pricing

  • B2B pricing models

  • Clearance strategies

Not recommended for:

  • Percentage discounts (e.g., 20% off)

  • Fixed amount discounts (e.g., $5 off)

  • Promotional discount campaigns


7. Important Notes

  • If the new price is equal to or higher than the compare-at price, Shopify will not display the compare-at price on the storefront.

  • The campaign replaces the product’s selling price when conditions are met.

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