A General Discount Campaign is designed to:

Apply a percentage or fixed discount
Automatically move the original price into Compare-at price
Display the new discounted selling price
Visually highlight savings across your storefront

This structure maximizes perceived value, increases conversion rate, and creates urgency.

Below are two real eCommerce use cases, followed by a complete step-by-step setup guide.

Scenario 1: End-of-Season Clearance Sale

Objective: Liquidate inventory quickly while protecting cash flow.

You want to:

Discount slow-moving seasonal inventory
Show strong strikethrough pricing
Create urgency with a countdown
Visually mark discounted products with badges

Why this works:

Customers see original price crossed out → strong savings perception
Countdown timer adds urgency
Badges increase click-through rate on collection pages
Clean, rounded pricing (e.g., $29.99 instead of $31.42) improves psychological pricing impact

This approach is ideal for:

Fashion
Seasonal goods
Overstock inventory
SKU rationalization

Scenario 2: VIP Customer Campaign

Objective: Reward high-value customers with exclusive pricing.

You want to:

Apply a controlled discount
Preserve brand value
Highlight savings without looking like a clearance sale
Use precise rounding (e.g., .99 or .95 endings)

Why this works:

Customers see immediate savings
Premium brands maintain pricing structure
Discount remains visually compelling but controlled
Countdown can create “VIP exclusive access window”

This approach increases:

Customer loyalty
Repeat purchase rate
Average Order Value (AOV)

Step-by-Step Setup Guide

Step 1 — Create a General Discount Campaign

Go to Campaigns.
Click Create Campaign.
Choose General Discount.
Name your campaign clearly (e.g., “Winter Clearance 30%”).

A clear name helps you manage campaigns and avoid conflicts later.

Step 2 — Set the Discount Value

You can choose:

Percentage (e.g., 20%, 30%)
Fixed amount (e.g., $15 off)

For most clearance and promotional campaigns, percentage discounts are more powerful visually.

Business Tip:

Higher percentage = stronger strikethrough impact.

Step 3 — Enable Adjust Cents (Psychological Pricing)

After setting your discount:

Turn on Adjust Cents.
Choose your preferred rounding logic (e.g., end with .99).

Example:

Original price: $50.00
30% discount → $35.00
With Adjust Cents → $34.99

This small change improves conversion because:

.99 pricing signals “deal”
Clean pricing increases trust
It avoids unattractive decimals (e.g., $34.27)

Adjust Cents applies after discount calculation.

Step 4 — Automatic Compare-at Price Handling

Once the campaign is activated:

The system automatically moves the original selling price into the Compare-at price field
The new discounted price becomes the visible price

Result on storefront:

$50.00 → $34.99

Customers immediately see:

The original value
The savings
The urgency

This visual contrast dramatically improves click-through and add-to-cart rates.

Step 5 — Select Products

Choose individual products or collections.
Enable Auto-update if needed.
Use Exclusions if specific SKUs must remain full price.

Clear targeting prevents margin erosion.

Visual Acceleration Tools (Conversion Boosters)

1. Enable Sale Badge (Launching Soon)

Badges appear on product thumbnails.

To activate:

Enable Sale Badge in campaign settings.
Choose badge text (e.g., “30% OFF” or “Special Offer”).
Save and preview.

Why it increases sales:

Improves product visibility in collections
Drives click-through rate
Immediately communicates value

2. Enable Countdown Timer

To activate:

Set an End Date.
Enable Countdown in campaign settings.
Save the campaign.

The timer appears on eligible product pages.

Why it increases sales:

Creates urgency
Reduces hesitation
Encourages faster checkout decisions

Time-bound offers convert significantly better than open-ended sales.

If you face with the following message:

You need to click on the " Go to Countdown Settings" and Enable the widget on the following page:

3. Enable Save Widget (Cart Savings Display)

The Save Widget displays how much the customer saved in the cart.

To activate:

Enable the Save display feature in Widgets Page.
Save the Widget.
Test by adding products to cart.

Example in cart:

Subtotal: $100
You Saved: $30
Total: $70

Why this matters:

Reinforces positive purchase psychology
Increases likelihood of checkout completion
Encourages adding more items to “save more”

Strategic Impact of This Setup

When combined:

Compare-at pricing → boosts perceived value
Adjust Cents → optimizes psychological pricing
Badge → improves product discovery
Countdown → creates urgency
Save Widget → reinforces savings

Together, they form a conversion engine, not just a discount.

Final Checklist Before Publishing

Item	Confirmed
Campaign is Active	☐
Discount value is correct	☐
Adjust Cents enabled (if desired)	☐
Compare-at pricing displays correctly	☐
Products correctly selected	☐
No conflicts with other campaigns	☐
End date set (if using Countdown)	☐
Sale Badge enabled (if desired)	☐
Save Widget visible in cart	☐
Tested in incognito mode	☐