WHAT IS IT?
Tiered Unit Pricing sets a specific price per unit at different quantity thresholds. As the customer adds more units, they unlock a lower per-unit price, and ALL units in the cart get the new lower price, not just the units above the threshold.
This is the preferred method for wholesale and B2B pricing, where you want to show customers a clear price ladder.
HOW THE PRICING WORKS
All units in the cart get the price of the highest tier the customer reaches; it is not a mix.
Example: Canvas Tote $49.99 original.
Brackets: 1–2 → $45.00 each, 3–5 → $39.99 each, 6+ → $34.99 each.
Cart: 3 Totes → ALL 3 units at $39.99 → total $119.97
(NOT 2×$45.00 + 1×$39.99 = $129.99)
HOW IT DIFFERS FROM TIERED QUANTITY DISCOUNT
Tiered Quantity Discount:
- Applies a % or $ off the original price
- Shows original price + discount
- Best for: promotional discounts, retail-facing sales
Tiered Unit Pricing:
- Sets a new fixed price per unit at each tier
- Shows the new unit price directly
- Best for: wholesale/permanent B2B pricing
WHEN USE IT
- Wholesale pricing: 1 unit = $50, 10 units = $40, 50 units = $30
- B2B reseller tiers: Custom per-unit rates at volume levels
- Bundle encouragement: 1 → $45, 3 → $39.99, 6 → $34.99
- Stepped wholesale: qty 1 / qty 2 / qty 3 — prices to be filled in
- Volume-based cost: qty 1 / qty 6 / qty 12 — case / box pricing
STEP BY STEP: CREATE A TIERED UNIT PRICING CAMPAIGN
Scenario used in this guide:
Product: Canvas Tote ($49.99 original)
1–2 units → $45.00 each
3–5 units → $39.99 each
6+ units → $34.99 each
Step 1: Go to Create Campaign
From the Discount Prime sidebar, click Campaigns → Create Campaign.
Step 2: Choose Campaign Type
Click the Tiered Unit Pricing card under the Pricing tab.
Step 3: Pick a Scenario (Optional)
- Wholesale quantity tiers → 3 tiers: qty 1 → $10, qty 10 → $7, qty 50 → $5 (replace with your prices)
- Stepped wholesale pricing → 3 tiers: qty 1, qty 2, qty 3 (prices are empty, you fill them in)
- Volume-based unit cost → 3 tiers: qty 1, qty 6, qty 12 (prices are empty case/box pricing)
Step 4: Name Your Campaign
Enter a name like: Canvas Tote Wholesale Pricing or Volume Pricing Tote.
Step 5: Select Products
Click Browse products and select the product(s) this pricing applies to.
Step 6: Define the Price Brackets
For each tier, set:
- From qty: the minimum quantity to enter this bracket
- Unit price: the exact price per unit at this quantity
Example setup:
Tier 1: Min qty 1 → $45.00 each
Tier 2: Min qty 3 → $39.99 each
Tier 3: Min qty 6 → $34.99 each
Note: Prices must decrease as quantity goes up. If the Tier 2 price is equal to or higher than the Tier 1, you will see a validation error.
Step 7: Schedule (Optional)
Set dates if this is a time-limited pricing arrangement.
Step 8: Save the Campaign
STEP BY STEP: VERIFY THE CAMPAIGN WORKS
Verification:
Cart: 1 Tote → Bracket 1 ($45.00) → total $45.00
Cart: 2 Totes → Bracket 1 ($45.00 each) → total $90.00
Cart: 3 Totes → Bracket 2 ($39.99 each) → total $119.97
Cart: 6 Totes → Bracket 3 ($34.99 each) → total $209.94
Step 1: Check the Product Page Widget
Open the Canvas Tote product page. A price table widget should appear, showing all brackets.
Step 2: Add 1 Unit
Add 1 Tote. The price in the cart should be $45.00.
Step 3: Increase to 2 Units
Still in Bracket 1 → total = $90.00 ($45.00 × 2).
Step 4: Cross into Bracket 2
Increase to 3 Totes. ALL 3 should be at $39.99 each → total = $119.97.
Please confirm it is not $45.00 + $45.00 + $39.99 = $129.99. It must be 3 × $39.99.
Step 5: Cross into Bracket 3
Increase to 6 Totes → ALL 6 at $34.99 → total = $209.94.
Step 6: Add a Non-Campaign Product
Add a product not in this Campaign. Its price should remain at its original value.
Step 7: Deactivate and Verify Reversion
Deactivate the Campaign. Add 3 Totes price should revert to $49.99 each → total $149.97.
TIPS & COMMON MISTAKES
Prices must decrease per tier: A higher quantity must always mean a lower unit price. The app enforces this and shows a validation error if the order is wrong.
All units get the bracket rate: This surprises some merchants. Make sure your margin math assumes this, e.g., you are comfortable with ALL 6 units at $34.99, not just the 6th.
Restrict to wholesale customers: If you do not want retail customers to see B2B prices, use Customer Eligibility to restrict to a specific tag or segment.
Always enable the widget: Customers need to see the price ladder before they add to cart, otherwise they don't know why the price changes as they adjust quantity.