Discount Prime, a Shopify discount and pricing app, is built for retail and direct-to-consumer (DTC) stores that want to run seasonal sales, move inventory, and lift average order value (AOV) — all applied automatically at checkout, with the savings shown clearly to shoppers.
This guide is a reading path: it recommends the campaign types and widgets that work best for a retail/DTC store, and links out to the full how-to for each one.
RECOMMENDED CAMPAIGNS FOR RETAIL & DTC
- Flat Product Discount: seasonal sales, clearance, flash sales with a countdown
- Buy X Get Y (BOGO): bundles, free gifts, "buy 2 get 1 free" promotions
- Tiered Quantity Discount: "buy more, save more" — encourages bulk purchases
- Free Shipping & Cart Incentives: reduce cart abandonment, reward bigger carts
- Tiered Spend Discount: cart-level reward like "spend $100, get $15 off"
Best for: stores running seasonal promotions, flash sales, or bundle offers that want AOV lift without manual checkout complexity.
WIDGETS THAT CONVERT
Pair your campaign with the storefront widgets that make the savings obvious:
- Countdown timer: creates urgency on flash sales ("Sale ends in 10:28:12")
- Sales badge: a colored badge on the product image highlighting the discount
- Discount progress bar: shows shoppers how close they are to unlocking the next reward, on the product page and cart
See "Customizing Widget Text" to adjust the copy on any of these widgets.
A QUICK EXAMPLE
A DTC apparel brand runs a Flat Product Discount (20% off "Summer Collection") with a countdown timer for urgency, plus a Buy X Get Y campaign ("buy 2 shirts, get 1 free") on a clearance category to move older stock. Both campaigns run automatically, side by side — see "Combining Discounts with Shopify" if you want them to stack on the same products, or "Managing Campaign Conflicts" to understand what happens if they overlap on the same items.
MINI FAQ
Which plan do I need for BOGO or Free Shipping campaigns?
Both require the Prime plan or above. Flat Product Discount, Tiered Quantity, and Tiered Spend Discount are available starting on lower tiers. See "Plans & Pricing Overview".
Can I run a flash sale with a countdown timer?
Yes — enable Countdown timer inside a Flat Product Discount campaign's schedule section; the storefront shows a live countdown on the product page.
Can two promotions run on the same product at once?
Only if they're allowed to combine — see "Combining Discounts with Shopify". Otherwise the app auto-excludes the overlap to protect your pricing.