Discount Prime, a Shopify discount and pricing app, includes a dedicated Wholesale / B2B Pricing campaign type that gates tiered prices and quantity breaks to only your wholesale and B2B customers, while regular retail shoppers keep seeing your normal prices.
This guide is a reading path for wholesale/B2B sellers: which campaigns to use, how to target the right customers, and where to go for the full how-to.
RECOMMENDED CAMPAIGNS FOR WHOLESALE / B2B
- Wholesale / B2B Pricing: gated price ladders unlocked only for tagged/segmented customers
- Tiered Unit Pricing: fixed per-unit price by quantity bracket (e.g. 3+ = $8 each)
- Tiered Quantity Discount: percentage-based "buy more, save more" tiers
- Bulk Price Update: direct repricing for permanent wholesale price migration
Best for: stores with a separate wholesale/reseller customer base that needs different pricing logic than retail, without running a second store.
CUSTOMER TARGETING
Wholesale / B2B Pricing campaigns are gated to specific customers, using:
- Customer tags :
e.g. everyone tagged "wholesale"
- Customer segments:
Shopify segments like "B2B accounts"
- Purchase history:
e.g. repeat buyers, key accounts by past spend
Shoppers who don't match stay on your normal storefront pricing. the wholesale ladder is invisible to them.
COMMON WHOLESALE SCENARIOS
The in-app scenario selector for Wholesale / B2B Pricing includes presets for real situations:
- Margin-protected tiers: quantity tiers that never cut below your minimum margin
- Margin-share spend tiers: reward spend thresholds while protecting margin
- Negotiated margin deal: a custom price deal for one negotiated account
- Loyalty margin rewards: better margin-aware pricing for repeat wholesale buyers
- Key account spend deal: a spend-based deal for your highest-value accounts
- Wholesale segment pricing: tag-gated pricing for a "wholesale" customer tag
- Segment quantity breaks: quantity breaks gated to a specific Shopify segment
- Trade spend tiers: spend-based tiers for trade/reseller accounts
- Members-only pricing: pricing exclusive to a members/loyalty group
Pick the closest match in the campaign builder and adjust the numbers, you don't have to build the rule from scratch.
MINI FAQ
Which plan do I need for Wholesale / B2B Pricing?
Which plan do I need for Wholesale / B2B Pricing?
Prime or above. Tiered Unit Pricing (fixed unit prices) is available starting on Basic. See "Plans & Pricing Overview".
Can retail customers see my wholesale prices?
Can retail customers see my wholesale prices?
No, the campaign only applies to customers matching your chosen tag, segment, or purchase-history condition. Everyone else sees your standard storefront price.
Can I combine Wholesale pricing with Bulk Price Update?
Can I combine Wholesale pricing with Bulk Price Update?
Wholesale / B2B Pricing and Bulk Price Update are both price-modifying, so a product can only be in one at a time. see "Managing Campaign Conflicts" for how overlaps are handled.