The Analytics page in Discount Prime shows how much revenue, discount, and orders your campaigns are driving, plus an Estimated Profit figure calculated from your product cost, discounts given, and shipping subsidized. This article explains what each number means and how to get an accurate profit figure.

THE KPI TILES

- Discount revenue:

total revenue from orders that included one of your campaigns

- Estimated Profit:

revenue minus cost of goods, discounts, and shipping (see formula below)

- Discounted orders:

number of orders that included a discount

- Discount given:

total dollar amount discounted across those orders, and as a % of revenue

- Shipping subsidized:

total amount given as free/discounted shipping

- AOV uplift:

estimated % lift in average order value driven by your campaigns

Each tile shows a trend arrow (up/down) comparing the current period to the previous one. If there's no prior-period data to compare against, the tile shows "Collecting" instead of a broken percentage, this is expected for a new store or a brand-new date range, not an error.

HOW ESTIMATED PROFIT IS CALCULATED

Estimated Profit (after cost of goods, discount, shipping) = Revenue - Cost of Goods Sold - Discounts Given - Shipping Subsidized

This is an estimate based on product cost, discounts, and shipping. It deliberately excludes:

- Operating expenses (marketing, apps, salaries)

- Payment processing fees

- Taxes

So it's a directional profit signal for your discount strategy, not a full P&L.

ENABLING PROFIT DATA

Estimated Profit requires product cost to be set in Shopify (the "Cost per item" field on each product/variant). Until it's set:

- The KPI shows "No product cost set" instead of a dollar amount

- A "Set product costs in Shopify" link takes you directly to your Shopify product list

Keeping Cost Data Fresh

- Product costs sync from Shopify every 24 hours.

- In the Orders table, products missing a cost per item are highlighted. update the cost in Shopify, then click "Calculate again" to refresh that order's profit figure.

WHERE TO FIND IT

- Analytics -> Overview: the KPI tiles, a revenue chart, and your Top Campaigns by performance

- Analytics -> Orders: a per-order breakdown with the same KPI set, so you can see exactly which orders are missing cost data

MINI FAQ

Why does my Estimated Profit show "—" or "No product cost set"?

You haven't set a "Cost per item" for the products involved in those orders yet. Set it in Shopify, then allow up to 24 hours for the sync (or recalculate a specific order with "Calculate again").

Why do some older orders not show a full profit breakdown?

Orders placed before you set a product's cost don't retroactively know that cost unless you recalculate them. Open the order and click "Calculate again" after setting the cost in Shopify.

Does Estimated Profit include ad spend or app fees?

No, it only accounts for cost of goods, discounts, and shipping. Marketing, app subscriptions, salaries, payment processing fees, and taxes are excluded by design.