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Which Discount Type Should I Use?

A decision guide and comparison table matching every Discount Prime campaign type to the right use case and business type.

If you're not sure which Discount Prime campaign fits your goal, match your use case to the table below. Discount Prime, a Shopify discount and pricing app, offers 10 campaign types split into two groups: Discounts & Promotions (the listed price stays the same, the saving applies at checkout) and Pricing (the product's actual price changes).

MASTER COMPARISON TABLE

- Flat Product Discount:

a straightforward % or $ off selected products. Best for Retail & DTC. Example: 20% off selected products.

- Tiered Quantity Discount:

buy more of one item, save more. Best for Retail & DTC, Wholesale/B2B. Example: buy 3+, save 10%; buy 5+, save 20%.

- Product Spend Discount:

reward spend within a product group. Best for Retail & DTC. Example: spend $100+ on selected items, 10% off.

- Tiered Spend Discount (Cart-level):

reward the total cart value. Best for Retail & DTC. Example: spend $150+, 20% off.

- Buy X Get Y (BOGO):

a free or discounted item with a purchase. Best for Retail & DTC. Example: buy 2 shirts, get 1 free.

- Free Shipping & Cart Incentives:

free or discounted shipping past a threshold. Best for Retail & DTC. Example: spend $50, get free shipping.

- Wholesale / B2B Pricing:

gated tiered prices for specific customers. Best for Wholesale & B2B. Example: tagged "wholesale", 10+ items = $42 each.

- Bulk Price Update:

change the listed price directly, in bulk. Best for Dropshipping, Wholesale & B2B. Example: reduce prices by 20%.

- Tiered Unit Pricing:

a fixed per-unit price by quantity bracket. Best for Wholesale & B2B. Example: 3+ items = $8 each.

- Dropshipping Pricing:

profit-safe repricing from product cost. Best for Dropshipping. Example: 20% off the margin, $500 to $480.

COMMON COMPARISONS

Tiered Quantity Discount vs. Tiered Spend Discount

Tiered Quantity counts units of a product ("buy 3, get 10% off"). Tiered Spend Discount counts the total cart value, regardless of which products are in it.

Flat Product Discount vs. Bulk Price Update

Flat Product Discount keeps the listed price and shows a discount line at checkout. Bulk Price Update changes the product's actual price directly, so there's no separate discount label, just a new price.

Wholesale / B2B Pricing vs. Dropshipping Pricing

Wholesale / B2B Pricing gates by customer identity (tag, segment, purchase history). Dropshipping Pricing gates by cost, calculating from your product cost so a price can never fall below what you paid, regardless of who's buying.

Product Spend Discount vs. Tiered Spend Discount

Product Spend Discount only counts spend on the products you select. Tiered Spend Discount counts the customer's whole cart.

Buy X Get Y vs. Tiered Quantity Discount

Buy X Get Y gives a separate reward (often a different product or a partial discount on it). Tiered Quantity Discount discounts the price of the same product as the customer buys more of it.

QUICK DECISION GUIDE

Is this pricing only for B2B / wholesale customers?

- Yes -> Wholesale / B2B Pricing

- No -> Do you price from product cost / margin (never below cost)?

- Yes -> Dropshipping Pricing

- No -> Is the discount on a specific product?

- Yes -> Flat Product Discount

+ more units -> Tiered Quantity Discount

+ spend threshold on those products -> Product Spend Discount

+ change the real price (no discount label) -> Bulk Price Update

+ fixed price per volume bracket -> Tiered Unit Pricing

- No -> Based on cart total? -> Tiered Spend Discount

Reward for buying X items? -> Buy X Get Y

About shipping cost? -> Free Shipping & Cart Incentives

Still unsure? Open Use Cases & Templates in the app, pick the scenario closest to your goal, and the app selects the right campaign type for you.

MINI FAQ

What's the difference between a "discount" campaign and a "pricing" campaign?

Discount campaigns (Flat Product, Tiered Quantity, Product Spend, Tiered Spend, BOGO, Free Shipping, Wholesale/B2B) leave the listed price alone and apply the saving at checkout. Pricing campaigns (Bulk Price Update, Tiered Unit Pricing, Dropshipping Pricing) change the actual product price.

Can I run more than one campaign type at once?

Yes. Different campaign types can run side by side; whether two campaigns can apply to the same product depends on their combination settings. See "Combining Discounts with Shopify" and "Managing Campaign Conflicts".

Which plan do I need for each type?

Flat Product, Tiered Quantity, Product Spend, and Bulk Price Update are on every plan including the free Starter plan. Tiered Unit Pricing needs Basic. Tiered Spend Discount needs Premium. Buy X Get Y, Free Shipping, Wholesale/B2B, and Dropshipping Pricing need Prime. See "Plans & Pricing Overview".

I don't know my business type. Where do I start?

Check the persona hub closest to your store: Retail & DTC, Wholesale / B2B, or Dropshipping.

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