WHAT IS IT?
A Bulk Price Update campaign sets a new fixed price for one or more products, replacing the original price entirely for the duration of the campaign. Unlike a percentage discount, this changes the actual price shown to the customer, not just the checkout deduction.
When the campaign ends or is deactivated, all prices revert automatically to their original values.
HOW IT DIFFERS FROM A FLAT DISCOUNT
Flat Product Discount:
- Shows original price + a discount line in the cart
- Has a "sale" or "% off" label visible to customers
- Good for: seasonal sales, promotional events
Bulk Price Update:
- Shows ONLY the new price (no discount label)
- Optionally shows the original price with a strikethrough
- Good for: clearance pricing, price testing, limited-edition increases
WHEN USE IT
- Clearance pricing: Backpack $129.99 → $99.99
- Price testing: Run a lower price for 2 weeks to measure conversion
- Markdown sale: All crossbody bags → $69.99 (was $89.99)
- Price increase: Limited-edition item: $49.99 → $65.00
- Wholesale catalog: Set B2B prices for specific products
STEP BY STEP: CREATE A BULK PRICE UPDATE CAMPAIGN
Scenario used in this guide:
Goal: Set Travel Backpack ($129.99) to a clearance price of $99.99.
Step 1: Go to Create Campaign
From the Discount Prime sidebar, click Campaigns → Create Campaign.
Step 2: Choose Campaign Type
Click the Bulk Price Update card under the Pricing tab.
Step 3: Name Your Campaign
Enter a name like: Backpack Clearance – $99.99
Step 4: Select Products
Click Browse products and select all the products you want to reprice.
Step 5: Set the New Price
Choose the pricing method:
- Fixed new price: enter the exact new price (e.g., $99.99)
- Percentage reduction: e.g., reduce by 23% from the original
- Fixed amount reduction: e.g., subtract $30.00 from the original
Step 6: Adjust Cents (Optional)
Enable Adjust Cents to control the cent value of all repriced products.
Example: set cents to .99 → all prices end in .99 ($X.99)
Accepted range: 0.00 to 0.99
Step 7: Price Protection (Optional)
Enable Price Protection to set a minimum floor price. The campaign will never set a product below this amount. Useful when repricing multiple products with varying original prices.
Step 8: Schedule (Optional)
Set a start and/or end date. When the end date passes, all prices revert to original automatically.
Step 9: Save the Campaign
STEP BY STEP: VERIFY THE CAMPAIGN WORKS
Test scenario:
Campaign: Travel Backpack ($129.99) → new price $99.99
Step 1: Go to the Product Page
Open the Travel Backpack product page.
The price should show $99.99 with the original price struck through: $129.99.
Step 2: Add to Cart
Add 1 Backpack. The cart should show:
- Line price: $99.99
- No separate discount entry, the price itself is $99.99
Step 3: Test 2× Quantity
Add a 2nd Backpack. Total should be $199.98 ($99.99 × 2).
Verification:
Cart: 1 Backpack → $99.99
Cart: 2 Backpacks → $199.98
Cart: 1 Backpack + non-campaign item → Backpack $99.99, other item at original price
Step 4: Check Non-Campaign Products
Add a product not in this campaign (e.g., Leather Belt $24.99). Its price should remain unchanged.
Step 5: Deactivate and Verify Reversion
Deactivate the campaign from the Campaigns list. Return to the product page.
Price should revert to $129.99.
Step 6: Test a Price Increase Scenario
If using this campaign to increase a price (e.g., $49.99 → $65.00 for a limited edition item):
The product page should show $65.00 with NO strikethrough (since it's an increase, not a markdown).
TIPS & COMMON MISTAKES
No discount label is shown: Customers see the new price directly. If you want a visible "SALE" or percentage badge to appear, use a Flat Product Discount instead.
Deactivate before creating a conflicting campaign: If you need to run a product discount on the same product, deactivate the Bulk Price Update first.
Always set a price floor when repricing multiple products: Otherwise, a $5 item might accidentally drop to $0 when using percentage or fixed reduction methods.
The percentage method is safer for varied catalogs: If repricing 30 products with different prices, a percentage reduction is more consistent than a fixed amount.